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Natalia Vartapetova

Research Analyst, London

Natalia's background includes project management, marketing, and research in the cultural and creative sectors. At AEA Consulting, her focus is on market research and analysis, data analysis, benchmarking, marketing, and audience development. Natalia has worked on program evaluation for the William Penn Foundation; market and audience research studies for the Frick Collection and Bethel Woods Center for the Arts; business development and market analysis for the Museum of Pop Culture (MoPOP) and NBCUniversal; Education and Community Engagement strategic plan for the Boston Symphony Orchestra; and the first Cultural Master Plan for the City of Sunny Isles Beach, among other projects.

Prior to joining AEA, she ran a cultural management development program for the British Council in Russia and the U.K., and developed and delivered marketing campaigns at the Barbican Centre in London and for international performing arts and film festivals. She has also supported communications and development activities at U.S. arts organizations, including Socrates Sculpture Park, Lower Manhattan Cultural Council, and Theatre for a New Audience.

Natalia has an M.A. in Cultural and Creative Industries from King's College, London, an Arts Administration Certificate from New York University, and a Market Research Certificate from the Insights Association. She is a member of Market Research Society (UK), and speaks Russian and Spanish.