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The Platform: Volume Two, Number Two October 2001
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Reflections on the Venice Biennale

The Venice Biennale is the flagship of contemporary art festivals - the non-commercial equivalent of the Basel Art Fair, which was held conveniently this year just as the opening week party favors ran out in Venice.  These two prime events in the art world calendar have a lot in common, however. There is a pronounced commercial bent to the festivities of curators, collectors, dealers, and other contemporary art types who turn up for the Biennale press openings in early June. 

In fact, a round-table conference hosted during opening week by the London-based Wimbledon School of Art, Audio Arts Magazine, and the Venice-based Nuova Icona Gallery asked the questions:  "Is it the case that the Biennale has become little more than an international Art Trade Fair for contemporary art?"  And further, "What constitutes the continuing validity of national representations at the Biennale?"  (Tapes and transcripts of the proceedings are available through Audio Arts, http://www.audio-arts.co.uk/.)  

These are pertinent questions in our 'global village,' where cities as well as countries vie for high-income destination tourists, and the preservation and promotion of unique cultural heritage competes with the standardization of visitor services, access, and (too frequently) cultural product itself (Venice being exemplary in each case).  And there are a number of reasons why the anachronistic but much revered national paradigm upon which the Venice Biennale is based is under strain. Here are five.

  1. There are too many countries clamoring for equality of representation in an already sprawling signature event and too little space left to give them. 

The palazzo rental is the standard means of allotting new space, given that Korea's pavilion was, in 1995, the last to be built in the traditional, now-crowded Giardini.  Where "new" countries' legitimate demands for space exceed a limited supply, the model will be increasingly subject to impolitic practical constraints.

Mark Wallinger's Façade, a full-scale photographic reproduction of the façade of the British Pavilion, mounted on the pavilion's actual façade was a brilliant, though frequently-overlooked, acknowledgement of the conflicted relationship between symbolic physical space and the more transitory art housed within.  Adding further irony, his signature Union Jack in Irish tricolor flew in front of the pavilion.  (Ireland had its own space this year, but getting to it was a hike..)
 
2.

The 'city state' has emerged as a player.

Hong Kong shares the mantel with China in its space behind St. Mark's, and Taiwan's nearby contribution is co-branded with the Taipei Fine Arts Museum.  Both house mixed-results group shows - an attempt to supersede the compressed square footage aesthetically.  But it is not just Far East politics that's responsible for the 'city state' phenomenon.  Even Manchester joined the match this year with a tongue-in-cheek foothold in a pub just down the canal from the palazzo plot allotted the Portugese.  And at other locales, a peripatetic Liverpool rep was on hand to distribute a glossy promo mag about this city's Biennale of 2002, hoping to attract the destination tourists and cultural opinion formers that will help to secure Liverpool a position on the global festival circuit.  The Brits were more enterprising than most in Venice this year, but others will almost certainly follow suit and hawk their own wares in years to come.
 
3.


Because of the speed of communication, the easy mobility of art and artists, and the network of relationships that fuel the sector, an examination of contemporary art along national lines is anachronistic


The production, distribution and consumption of contemporary art - and the dominant critical discourses attending it - are international in scope. While cultural specificity remains central to the work of many artists, national identity itself is increasingly a footnote.  Luc Tuymans' subdued paintings reflecting upon Belgium's colonial history and the independence of Congo are the exception.  (Incidentally, these Gerhard Richter-inspired works provide evidence that the once-dominant genre of history painting can still pack a considerable punch-although the Cy Twombly confections included in Harald Szeemann's curated show suggested the opposite, despite Twombly's Lion d'or prize.)  But explicit engagement with national themes is as rare as painting itself in the Biennale these days.

Where primarily regional forms are celebrated in the national pavilions - the case of Egypt or Venezuela, for example - there is clearly greater merit in the national model and its invitation to diversity.  The Catch-22 is that 'regional' isn't 'international,' and, for better or worse, there is risk of being marginalized as critically irrelevant in this comparative context.

 
4.


Artists representing established nations at the biennale are generally shown widely elsewhere, and the globe-trotting curatorial crew that orchestrates such spectacles will probably be bringing similar fare soon to a
kunsthalle near you

Nations with less depth in the production and promotion of contemporary art clearly have the opportunity to benefit from the visibility.  And - if you could find them - there were less established countries with memorable, competitive showings.  The Republic of Latvia topped my list with a series of poignant videos in the Chiesa di San Lio.  Laila Pakalnina's contribution, Papagena, showed a variety of residents of the Latvian capital Riga listening to Mozart's Die Zauberflöte duet on clunky headphones, the coloratura of the music contrasting vividly with the restrained black and white cinematography.  Another video was a lush, documentary-inspired scene of burial and manual gravediggers at work, paced at the tempo of a dirge.

Works like these - locally inflected, historically resonant, deeply affecting, and largely unknown - are what one hopes to discover in such international exhibitions.  Such works are increasingly few and far between in this context where the well-marketed and widely distributed within the global contemporary art circuit reign.  Equality of national representation hardly guarantees visibility, and sending the already internationally recognized is the predominant curatorial model.  While hundreds waited in each of a variety of Giardini queues, less than a dozen viewers watched the Pakalnina in the commodious chiesa.

 
5.


The International Exhibition - rather than the national pavilion  - is now viewed as the real stuff of which the Biennale is made
.

Although critics were generally right this year in hailing the dynamism of many pavilions in comparison to Szeemann's amorphous 'Plateau of Humanity,' the dominance of the International exhibition recalls another question raised at the Wimbledon School round-table: "Should the over-all curatorial theme or vision of the Biennale extend in future to the national pavilions?"

If one judges by the two serendipitous successes of this year, there is some evidence to support the idea, which might result in a manicured cohesion.  Korea's representative Do-Ho Suh constructed a room-sized glass floor supported by thousands of tiny plastic human figures and flanked by wallpaper of a related individual/collectivist theme-stunningly gorgeous and an amusing, literal embodiment of Szeemann's 'plateau.'  Suh's Korean pavilion work was equally strong and of similar aesthetic logic and refinement.  What Brazilian representative Ernesto Neto's installations have to do with Szeemann's theme, I've no idea, but his fragile web of drooping olfactory stimuli, expanded to fill a room of its own, was a highlight at the Arsenale-particularly as it preceded the familiar heavy load of Beuys' Olive Stones.  (Szeemann must surely be tiring from his Sisyphean effort of hauling this work from one biennale to the next.)

Despite these successes, the curatorial union of the Arsenale and the pavilions as they are programmed today does not seem practicable.  Imagine curating 29 Giardini Pavilions (representing 32 countries) and 21 national spaces located elsewhere (in which some 34 countries currently appear, 14 in the space of the Latin American Institute)-in addition to the current Arsenale sprawl (150 artists this year).  Further, imagine requiring artists from more than sixty countries to make work in relation to a theme as vague as Szeemann's-or any other chosen for them.  Hubristic impresarios would no doubt line up for the chance to orchestrate.

The relationship between the International Exhibition and the pavilions needs attention, as the curated show clearly impacts upon the vitality of the national paradigm.  As the Biennale has now branched into theater and music, too, there is further competition for the national pavilions.


For all of these reasons, the Venice Biennale would appear to be in a time of transition.  In MBA-speak, however, it's a first-to-market product with a strong brand identity backed by historical tradition and an established customer base.  Despite the obstacles to growth and the unwieldiness of its heritage, it will therefore probably continue very much as it has.  And those countries that are best equipped to capitalize on the venue - at a time when a strong contemporary art community is a cipher for strength in the wider "creative industries" - will continue to promote their national interests and the depth of their resources on this spot lit stage. 

In this respect, the British Council (with the assistance of big-spending multinational New-York mayoral candidate Bloomberg) was a stunningly well-oiled machine-supporting not only the Wallinger pavilion, but also the exhibition by Turner Prize nominee Mike Nelson entitled The Deliverance and the Patience, a disorienting maze of an installation on the Giudecca commissioned by the Peer Trust, and several other media events.  The Council's press kit provided an overview of the its global reach via aggressive international exhibition strategies, and the setting of the Biennale was ideal to celebrate and showcase the organization's impressive work-particularly since Bloomberg footed the £250K bill for the memorable Isola del Lazzaretto Nuovo fete.  By some way or means, the goal of this brand of cultural diplomacy (for both Britain and Bloomberg) would necessarily be the attraction of inward investment by a show of strength abroad.  And what's £250,000 for a multinational that wants to be cutting edge?  Considerably more, I suspect, than the total Biennale budgets for many of the exhibiting countries.    

Of course, this discussion is largely irrelevant to the general public of an estimated 800 daily that will wander through the vast quantity of contemporary art on view in Venice through to early November.  With these viewers in mind, one might limit admonitions to future biennale planners to the following: 

   • Choose a less amorphous theme for the Arsenale exhibition.
   • Quantity isn't quality and the show is already too big.
   • Like America's political action committees, corporate sponsorship may require regulation if increasing numbers of smaller countries are to remain visible.
   • Getting lost in Venice leads to enchanting experiences, but more detailed maps will help the purposeful but bewildered find their way to locations off the beaten track.
   • A second pair of walking shoes, a pre-vacation stamina development regimen, and an additional week should be recommended in tourist literature, particularly for those viewers with a predilection for video art.


Joe Hill

jhill@aeaconsulting.com

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