Catalina works across cultural planning, strategic planning, business planning, and feasibility studies at AEA, helping clients move cultural ideas from early concept development through implementation while combining strategic thinking with financial modeling to support informed decision-making. She has contributed to projects for the Smithsonian National Museum of Asian Art, the Hirshhorn Museum and Sculpture Garden, the Santa Barbara Museum of Art, the City of San Diego, and the Lincoln Road Business Improvement District in Miami Beach.

Before joining AEA, Catalina worked on cultural activation projects in the Middle East and Canada, where she helped shape audience journeys, organizational models, and new cultural concepts grounded in quantitative and qualitative research. She has also led business and market development initiatives across North America, Spain, and Latin America.

Catalina is interested in how cultural strategy can extend beyond the institution to shape public life, inform policy, and influence how people experience cities and shared spaces. She is especially passionate about projects that explore placemaking, public space activation, and the integration of community perspectives and storytelling into cultural concept development.

Catalina holds a B.S. in International Relations from the Pontificia Universidad Javeriana in Bogotá, Colombia, and an M.A. in Arts Management and Administration from SDA Bocconi in Milan. She is fluent in English, Spanish, and French, and speaks conversational Italian.