Catalina brings experience in strategy creation, business planning, concept development, feasibility studies, and project management for arts and cultural institutions. At AEA, she has worked on cultural planning, strategic planning, business planning, and feasibility studies for a range of clients, including the Lincoln Road Business Improvement District (Miami Beach); the Smithsonian National Museum of Asian Art; the Santa Barbara Museum of Art; the Hirshhorn Museum and Sculpture Garden; Houston Endowment; Erie County (NY); and the City of San Diego.

Prior to joining AEA, Catalina was part of consulting teams developing cultural activations in the Middle East and Canada. Her work included designing audience journeys, informing business plans and organizational models, conducting benchmarking exercises, and developing new cultural activation concepts grounded in quantitative and qualitative research. She has also led business and market development work across North America, Spain, and Latin America.

Catalina holds a B.S. in International Relations from the Pontificia Universidad Javeriana in Bogotá, Colombia, and an M.A. in Arts Management and Administration from SDA Bocconi in Milan. She is fluent in English, Spanish, and French, and speaks conversational Italian. Catalina has particular interest in placemaking, activating public spaces, and the intersection of culture and policy.