Farida Eltigi brings a background in graphic communication design, illustration, and cultural management. Before joining AEA, she completed a management training program at the Grand Egyptian Museum. Her experience spans publishing, education, and the arts in London and Dubai, most recently at Al Futtaim Education Foundation, where, as a children’s book illustrator, she coordinated the production of an Arabic children’s book program of more than 500 titles and helped manage workflows between writers, illustrators, and publishers. She has also delivered workshops for Arab Women Artists Now (AWAN), a UK–Iraq program funded by the British Council and served on the Collections Advisory Panel at University of the Arts London.

Alongside her professional experience, Farida has developed a research-led design practice focused on heritage and visual storytelling in the MENA region. Her work has been acquired by the Central Saint Martins Museum & Collection and exhibited at COP26 in Glasgow. She is interested in the development of museums and arts institutions across the Arab world, heritage management and the role of cultural districts in shaping cities.

Farida holds a B.A. (Hons) in Graphic Communication Design from Central Saint Martins, University of the Arts London, and is completing an M.A. in Arts Management and Administration, with a certificate in Arts Market and Finance, at SDA Bocconi in Milan. She is a native Arabic speaker, is fluent in English and German and is now learning Italian.