Hilary has over 20 years of experience of working with and for creative and cultural organizations. She combines a wealth of executive-level experience in strategy and leadership with her work in digital and new technologies, audience-centric approaches, and agile methodologies, enabling organizations to remain innovative in a competitive environment.

Hilary's projects at AEA include strategic and business planning for the Fitzwilliam Museum (UK) and BBC East Bank (UK), a digital-first museum master plan for Miami Museum of Contemporary Art of the African Diaspora (USA), an APAC market assessment of immersive and VR cultural experiences for Marshmallow Laser Feast (UK), a business plan for immersive experience Dreammachine (UK), and advising new arts and culture businesses operating in the immersive technologies and web3 space.

Prior to AEA, Hilary was Director of Digital at Tate and previously held positions at Film4, Channel 4, and the BBC, where she delivered a number of website and multiplatform projects for high-profile public media and cultural institutions. These include a BIMA award-winning VR experience, large-scale cross-platform work for flagship TV drama series, a twice BAFTA-nominated immersive experience, and innovative interactive projects for live youth music radio.

Hilary is passionate about the future of culture, cultural experiences, and creative leadership. She champions the use of creative thinking, experimentation, and adaptive processes to deliver compelling public-facing experiences and drive organizational change. She holds a BA (Hons) in Drama from the University of East Anglia and is an Alumnus of the Clore Leadership Programme.