Natalia VartapetovaConsultant, London
Natalia's background includes research, project management, business development, and marketing in the cultural and creative sectors. At AEA Consulting, her focus is on cultural policy planning, and evaluation; business planning; methodology development; market and audience research and analysis. Natalia has worked on cultural strategy development for Queenstown Lakes District (New Zealand) and the first cultural plan for the City of Sunny Isles Beach (Florida); program evaluation for the William Penn Foundation; economic impact analyses for Hungarian Tourism Agency and Magazzino Italian Art; market analysis and audience research studies for public, nonprofit, and commercial cultural institutions; touring exhibition strategies for music and film sector clients; business planning for the Museum of Pop Culture (MoPOP), Glenbow Museum (Canada), and Ferneham Hall (UK); and Education and Community Engagement strategic plan for the Boston Symphony Orchestra, among other projects.
Prior to joining AEA, she ran a cultural management development program for the British Council and managed marketing campaigns at the Barbican Centre in London and at the international performing arts and film festivals in the UK, Eastern Europe, and the US. She has also supported fundraising and audience development initiatives at Socrates Sculpture Park and Theatre for a New Audience (Brooklyn) and grantmaking administration at the Lower Manhattan Cultural Council.
Natalia has an M.A. in Cultural and Creative Industries from King's College, London, an Arts Administration Certificate from New York University, and a Market Research Certificate from the Insights Association. She speaks Russian and intermediate Spanish.