Natalia VartapetovaConsultant, London
Natalia's background includes 15 years of research, project management, business development, and marketing in the cultural and creative sectors. At AEA, her focus is on cultural policy planning and evaluation; business planning; methodology development; sector studies; and market analysis.
Natalia has worked on strategies for the Stavros Niarchos Foundation Cultural Center and the National Archaeological Museum (Athens, Greece); a feasibility study for a new concert hall in Prague (Czech Republic); cultural plans for Queenstown Lakes District (New Zealand) and Sunny Isles Beach (Florida, USA); business and strategic planning for museums, heritage sites, and performing arts organisations; creative legacy and exhibition strategies for music and film clients; economic and social impact evaluation projects; and cultural policy and governance studies, among other projects.
Prior to joining AEA in 2015, she ran a cultural management development program for the British Council and managed marketing campaigns at the Barbican Centre in London and for international performing arts and film festivals in the UK, Eastern Europe, and the US. Natalia has an M.A. in Cultural and Creative Industries from King's College, London, an Arts Administration Certificate from New York University, and a Market Research Certificate from the Insights Association. She speaks Russian and intermediate Spanish.