Natalia VartapetovaConsultant, London
Natalia's background includes research, project management, and marketing in the cultural and creative sectors. At AEA Consulting, her focus is on methodology development, cultural policy and master planning, market and audience research and analysis. Natalia has worked on program evaluation for the William Penn Foundation; economic impact analysis for Hungarian Tourism Agency; market analysis and audience research studies for the Frick Collection and NBCUniversal; business planning for the Museum of Pop Culture (MoPOP), Glenbow Museum (Canada), and Ferneham Hall (UK); Education and Community Engagement strategic plan for the Boston Symphony Orchestra; and the first cultural plan for the City of Sunny Isles Beach (Florida), among other projects.
Prior to joining AEA, she ran a cultural management development program for the British Council in Russia and the U.K., and developed and delivered marketing campaigns at the Barbican Centre in London and for international performing arts and film festivals. She has also supported communications and development activities at U.S. arts organizations, including Socrates Sculpture Park, Lower Manhattan Cultural Council, and Theatre for a New Audience.
Natalia has an M.A. in Cultural and Creative Industries from King's College, London, an Arts Administration Certificate from New York University, and a Market Research Certificate from the Insights Association. She is a member of the Market Research Society (UK), and speaks Russian and Spanish.