Natalia has 20 years of experience in the cultural sector and creative industries. Since joining AEA in 2016, she has led the development of new methodologies and practice areas for AEA and its clients across all artistic disciplines and cultural, civic, and heritage initiatives in the public, private, and philanthropic sectors.

Cultural policy development and evaluation is one of the focus areas of Natalia’s work: she has led sector research and co-authored reports and studies for major arts funders and philanthropic foundations, including Arts Council England, the Arts Council of Ireland, and the Wallace Foundation, among others, and contributes to AEA’s annual Cultural Infrastructure Index. Her cultural planning work spans regions and cities in the UK, New Zealand, USA, and the Middle East.

Natalia has contributed to the development of innovative operating and business models, including not-for-profit and partnership governance structures for cultural organisations in the UK, USA, India, the Middle East, and Europe. She has also developed creative legacy and touring exhibition strategies for artist estates and for music, film, and TV projects.

Before joining AEA, Natalia spent a decade working in the cultural sector in Europe and the US, delivering marketing campaigns at the Barbican Centre in London, managing and promoting theatre projects and international film festivals, fundraising, and supporting grantmaking in the arts.

Natalia is particularly interested in helping arts and cultural organisations realise their social and civic impact, and has experience supporting capacity development, business development, and upskilling. She is a qualified coach, supporting individuals and teams across the cultural and creative industries with leadership development, change management, and innovation. She regularly mentors professionals in the cultural and creative sector and adjacent industries.

Natalia holds an MA in Cultural and Creative Industries from King’s College London, an Arts Administration Certificate from New York University, and a PGDip in Integrative Counselling and Coaching from the University of East London.