Natalia's background includes 20 years of research, project management, business development, and marketing in the cultural and creative sectors. At AEA, her focus is on cultural policy planning and evaluation; business planning; methodology development; sector studies; and impact analysis.

Natalia has led research and evaluation projects for the Arts Council England, British Council, and Nesta in the UK; and the Wallace Foundation and William Penn Foundation in the USA, among others. She has delivered strategies for the Stavros Niarchos Foundation Cultural Center and the National Archaeological Museum (Athens, Greece); a feasibility study for a new concert hall in Prague (Czech Republic); cultural plans for local authorities in the UK, Queenstown Lakes District (New Zealand), and Sunny Isles Beach (Florida, USA); and business and strategic planning for museums, heritage sites, and performing arts organisations. She has also worked with clients in music and film sectors on creative legacy projects and touring strategies.

Prior to joining AEA in 2015, she ran a cultural management development program for the British Council and managed marketing campaigns at the Barbican Centre in London and for international performing arts and film festivals in the UK, Eastern Europe, and the US. Natalia has an M.A. in Cultural and Creative Industries from King's College, London, an Arts Administration Certificate from New York University, and a Market Research Certificate from the Insights Association.