Reid is a non-profit executive and consultant with diverse experience leading multi-stakeholder real estate, creative sector development and urban placemaking projects in cities across Canada and internationally. Through entrepreneurial non-profit corporations in Edmonton, Toronto and Calgary, he has developed, managed and consulted on a diverse portfolio of adaptive reuse projects, including urban public markets, creative enterprise hubs, mixed-use cultural centres, and public space projects. As a CEO of cSPACE Projects for the past seven years, Reid led all aspects of strategy, development and operations for creative hub projects in Calgary (Canada), including governance, feasibility, planning, design, fundraising, financing, tenant and partner curation, venue business development, branding and government relations.

Reid has an M.Sc. in Urban Planning from the University of Toronto and B.A. in Urban Geography and History from the University of Alberta.