Sherif brings two decades of consulting and project management experience in the development of cultural projects across international markets. Since joining AEA in 2019, he has managed AEA’s consulting team and portfolio across Europe, the UK, and the MENA region, advising public and private sector clients on the planning, positioning, and delivery of cultural institutions and infrastructure.

His work at AEA has included projects for the City of London Corporation’s Culture Mile, North Music Trust’s Sage Gateshead, IPR Prague for the New Prague Concert Hall, and the Hellenic Ministry of Culture & Sport for the National Archaeological Museum in Athens. He has also played a central role in expanding AEA’s presence in the MENA region, working with clients including the Japan International Cooperation Agency on the Grand Egyptian Museum in Giza, the Saudi Ministry of Culture on the JAX District in Diriyah, Qiddiya Investment Company arts and culture strategy, the Royal Commission for AlUla, the Department of Culture and Tourism Abu Dhabi on the Zayed National Museum, and various projects with Qatar Museums.

Before joining AEA, Sherif’s projects included the strategy, planning, and implementation of Jameel Art Centre in Dubai, the Sheikh Abdullah Al-Salem Cultural Centre Museums in Kuwait, and a governance study for M+ Museum for the West Kowloon Cultural District Authority. Earlier in his career, he worked in Cairo with Mansour Group.

Sherif is interested in how cultural infrastructure can serve communities while supporting long-term institutional resilience. His work focuses on the relationship between cultural purpose, operating models, and revenue generation, with particular interest in projects that strengthen access, support civic life, and create sustainable platforms for cultural, social, and economic value.

Sherif brings a global perspective shaped by work and travel in more than 45 countries. He is fluent in Arabic and holds an MSc in International Management from SOAS, University of London, and a BSc in Business Administration from City University of Bellevue, Washington.