Sherif has two decades of experience in consulting and project management supporting the development of cultural projects in international markets. Since joining AEA in 2019, Sherif has been managing AEA’s consulting team and portfolio in Europe, the UK, and the MENA regions.

He has led the delivery of advisory support, business plans, feasibility studies, and cultural infrastructure planning to clients including the City of London Corporation’s Culture Mile, the North Music Trust’s Sage Gateshead, IPR Prague for the New Prague Concert Hall, the Hellenic Ministry of Culture & Sport for the National Archaeological Museum in Athens. Sherif is instrumental in growing AEA’s MENA region presence, working with clients including the Japanese International Cooperation Agency for the Grand Egyptian Museum in Giza, various culture and creative industries projects for the Saudi Ministry of Culture, Royal Commission of Riyadh City, the Qiddiya Investment Company, the Royal Commission of AlUla, the Department of Culture and Tourism Abu Dhabi and Qatar Museums.

Before joining AEA, Sherif worked at Cultural Innovations in London, his notable projects while there included the strategy, planning and implementation of the Jameel Art Centre, Dubai, UAE, the Sheikh Abdullah Al-Salem Culture Centre Museums in Kuwait, and the governance study of the M+ Museum for the West Kowloon Cultural District Authority. He also previously worked at the start of his career in Cairo for Mansour Group and BMW.

Fluent in Arabic. Sherif has worked and travelled in more than 35 countries demonstrating his global outlook and cultural insight. He holds an MSc in International Management from SOAS, University of London and a BSc in Business Administration from City University of Bellevue, Washington.