Eileen Kinsella of artnet News reports on the multi-million dollar expansion of the Museum of Modern Art in New York City and how it raised the funds for the project. Adrian Ellis, Director of AEA Consulting, is quoted speaking of fundraising trends and crafting the perfect pitch. 

Read the full artnet News article here. 

Photo: Exterior view of The Museum of Modern Art on 53rd Street © 2017 Diller Scofidio + Renfro