Senior Associate Becky Schutt and her colleagues at the University of Cambridge Judge Business School have partnered with The Sage Gateshead and Fusion Analytics to research a pioneering digital music project to reach wider audiences in the North East of England, working with regional venues and orchestras across the UK. The project is part of the Digital R&D Fund for Arts and Culture supported by Arts Council England, the Arts and Humanities Research Council (AHRC) and NESTA. It will involve streaming concerts by Northern Sinfonia, orchestra of The Sage Gateshead, as well as Manchester Camerata and London-based Aurora from February through to May this year. For tickets and more information, click here.