Experience on Main Street

for UK Department for International Trade
December 2021
By Natalia Vartapetova

Senior Consultant Natalia Vartapetova writes the introduction for the United Kingdom Department for International Trade's new brochure, Experience on Main Street, exploring how strategic cultural experience initiatives can aid in reinvigorating the downtowns that are recovering after the COVID-19 pandemic, providing long-term benefits to host communities and neighborhoods. 

Read Experience on Main Street

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