In 2005, AEA was commissioned jointly by the City of Edinburgh and its 12 festivals (including the Edinburgh International Festival) to identify its global strengths, its competitors and threats, and how to best ensure its continued international preeminence as a destination for cultural tourism. The resulting study – Thundering Hooves – examined the impact not only of other festivals, but such broader threats as the impact of airline prices, terrorism, and climate change; it would form the cornerstone of Edinburgh's current cultural tourism strategy. The report is widely available; the full report can be found here.